Back in the day I was charging my normal pricing for my curly hair clientele, until I started using the LOHY. brand. I created a new service menu for curly hair clients (Curly hair blowdry’s & routines) trained my team with the LOHY. education and marketing materials (I love the take home cards with the QR codes) Using the LOHY. brand, education & products in my salon has increased my clients’ average spend and the retail %. I love the simple routines that all my team can educate our clients to do at home. The products really do walk off the shelf.

— Kristen, NRG Hair & Skin- TAS

Being part of the LOHY. family has been such a refreshing and grounding experience. As a solo home salon owner, it’s easy to feel overlooked by bigger brands, but LOHY. made me feel genuinely valued and supported right from day one. Between the ongoing education, practical tips, and personal guidance, I’m constantly learning and growing as a stylist. On top of that, the products speak for themselves. They offer incredible value, deliver real results for curly hair, and my clients are always telling me just how much they love what LOHY. does for their curls!

— Emma, Vita Nova Hair Studio

Being part of the LOHY. family has honestly been such a beautiful experience 🤍 From the products themselves to the education and ongoing support, I've felt so supported from the beginning.

My clients have absolutely loved the products, and I love being able to offer something that aligns so well with my salon and the way I want to care for my clients' hair. The education has also given me so much more confidence in understanding the products and getting the best results.

I would 100% recommend LOHY. to any salon looking for a brand that genuinely cares about their stockists, supports you every step of the way and has amazing products that clients love. I'm so grateful to be part of the LOHY. family

— Kate, Kate Bonnie Hair- WA

I genuinely love working with LOHY. because it’s more than just a haircare brand, it’s a brand that really focuses on education, healthy hair and understanding natural curls. The courses are practical, detailed and easy to apply in the salon, and they have helped me become much more confident when working with different curl patterns and textures. I also love that the education allows you to understand not only how to use the products, but why certain techniques and products work better for each client. My clients have been really happy with the results, especially the definition, hydration and overall health of their curls. I would definitely recommend LOHY. to other salons because it’s a great way to up skill, improve your curly hair services and give clients a more personalised and professional experience.

— Soukaina, Soukaina Hair Collective- WA

Being a LOHY. stockist is more than just stocking a product or brand. It's joining a community of people who are just as dedicated as you to changing this industry and how it sees natural texture. A community who knows it’s not enough and dedicates itself to better themselves, with the support of a brand that has the same view.

The products are amazing and LOHY. is always looking at how to better everything they do and expand to solve every issue. The support is always quick and friendly, Bella is an absolute angel, Jo and Ronnie's dedication to phenomenal products and education is next level and there is always something new to learn from her just as she is constantly trying to learn from everyone else.

Once you try LOHY., there's no going back.

— Alexi, The Collective Hair Spa- VIC

As a hairdresser that is a long time in the industry but new to curly hair, I was looking for products that worked really well not just for my clients, but for me. 

Seeing LOHY. online, I thought why not try it. I was honestly so shocked at how good the results were. I constantly test products, time and time again I always go back to LOHY., their results are unmatched. I have yet to use a product that gives me long lasting shine and definition like LOHY. does. They also have been very supportive and I’m glad to work beside the brand to grow my own.

— Natalie, Miss Jaye Salon- VIC

We love being part of the LOHY. fam! The support and education from the team is always so genuine and we really appreciate how friendly and approachable everyone is.

Our clients love the products and it’s been so nice being able to introduce them to a range that we genuinely love and believe in. It never feels like we’re just another stockist, which is something we really value as a salon 🫶🏼

We’re so happy we made the decision to bring LOHY. into our salon and couldn’t recommend them enough! We’re very proud to be part of the LOHY. family! 🤍

— Trish, Daisy & Co The Salon- SA

Being part of the LOHY. family has honestly been such a positive experience for us at Slashed Hair Studio. 🤍

From the beginning, it’s felt like so much more than simply stocking a product range. The support, education and genuine connection behind the brand really sets LOHY apart. As hairdressers, we want to understand the products we’re recommending and feel confident that they’re actually going to deliver for our clients, this is why I had to give LOHY a red hot crack and my goodness have my own curls never looked so bouncy, full of life and SOFTTTTT. 

Our clients have responded so well to the range. Having products we genuinely believe in, alongside education that helps us better understand and work with different hair textures, has been such a valuable addition to the salon.

What I probably love most is that LOHY feels like a community. There’s a real sense that the people behind the brand care about the salons stocking it, the hairdressers using it and ultimately the clients we’re recommending it to.

We’re very proud to be part of the LOHY. family and have it on our shelves at Slashed. 🫶🏼

Love & Hydration.

— Ash, Slashed Hair Studio- QLD