The LOHY. Loop

Hello Curl Friends!

Welcome to your hub for inspiration, education, and a good ol' chinwag with your team.

This is your destination for mastering curly hair care. Dive into exclusive content, explore expert techniques, and discover how to get the best results with our products.

Be sure to check the centre section of your LOHY. Loop for this month’s exclusive deal!

October/November

Adding Texture & Curly Men Styling

How To: Adding Texture (Perm)

💡 What’s Covered in This Video:

Discover how to bring texture and movement to your clients’ curls with purposeful winding techniques. Learn how to work with rods to build dimension, enhance shape, and create styles that feel elevated, modern, and full of life.

How To: Curl Mens Styling

💡 What’s Covered in This Video:

Join Jonina for a step-by-step all about styling curls with ease for your male clients. We’re diving into a simple routine — how to define curls, control frizz, and maintain shape for a polished, manageable look they can recreate every day.

How To: Pixie Cutting

💡 What’s Covered in This Video:

Join Jonina for a step-by-step all about cutting short curls with purpose and precision. We’re diving into Pixie Cut techniques — how to shape and maintain your curls for healthy growth, balanced structure, and effortless volume, all while enhancing your natural texture.

How To: Curly Colouring

💡 What’s Covered in This Video:

Jonina is walking you through how to Colour Curly Hair the right way — protecting the curl pattern while achieving beautiful, even results. From prep to post-care, we’re showing you how to keep curls healthy, hydrated, and vibrant throughout the colouring process.

Refresh Spritz Tutorial

Curls Made Easy: PIXIE Routine

HOW TO: COILY CUTTING

Curls Made Easy: HERO Routine

How To: Curly Bridal Styling

Curly Cut Transformation

How To: Big Bouncy Blow Dry

Hush Nourishing Oil Education

How To: Permanent Texture

Cruise Control Curl Cream Education

How To: Curly Cut